Episode 33: Merchtainment

Time for another episode of Witcha Black Ads! This go-round we talk about the mayhem caused the day Facebook, IG, and WhatsApp went down (4:27), TelfarTV and the “Merchtainment” phenomenon as dubbed by Highsnobiety (15:16), the major moment the WNBA is/has been having (23:27), and get into the story of St. Ides and their hip-hop driven campaigns of the 90s in our Black Ads History segment (33:39). #WitchaBlackAds

Filmed and edited by Hamadi Price

P.S. This is the last week to pre-order our Black Ads History tee inspired by the work of Emmett McBain as told in our previous episode. Get it while you still can!

References:

• https://www.vibe.com/features/editorial/music-sermon-sprite-st-ides-hip-hop-625444/

• https://www.avclub.com/its-3-p-m-lets-crack-open-an-ice-cold-st-ides-with-t-1825964774

• https://www.theatlantic.com/business/archive/2015/04/breaking-ad-when-hip-hop-first-went-corporate/390930/

• https://warontherocks.com/2016/02/champagne-and-malt-liquor-bubbles-and-troubles-in-hip-hop/

• https://www.houstonpress.com/music/st-ides-and-hip-hop-would-todays-rappers-endorse-malt-liquor-6769909?showFullText=true

• https://club937.com/the-best-1990s-rap-commercials-for-st-ides-malt-liquor/

• https://www.washingtonpost.com/archive/lifestyle/1991/08/28/rapper-sues-malt-brewer/9453a3c8-daa9-4141-9468-4a37b52ce87d/